NBC News president Steve Capus has sent a note to his staff — not so much about the broadcast coverage — but about the online records being set by msnbc digital. “There are a number of ways to measure the audience reaction to our news coverage. Today, I wanted to pass along some amazing statistics for our online coverage of the Japan disasters,” he writes.
The msnbc Digital Network served more than 39.4 million online video streams last Friday — more than double the previous one-day site record of 19 million video streams, set on July 7, 2009 during Michael Jackson’s Memorial service.
BreakingNews.com, which was acquired by msnbc last year, set a new one-day traffic record. In fact the site broke the record by 9amET Friday morning.
“Thank you to everyone from NBC News for your around-the-clock, exceptional work — especially to those who have traveled into dangerous situations,” writes Capus.