Most Popular Mobile App Category? Social? No, it is Not #1 or #2
Nielsen’s finding that the most popular category of apps used in a 30-day period is not a surprising one: Games (64%). What is a bit more interesting with a few surprises are the app categories that fall under games.
Play Before Work: Games Most Popular Mobile App Category in US
Weather apps beat out Social Networking apps for the number 2 spot (60% vs. 56%). The only other app category with more than 50% of use in a 30-day period was maps/navigation/search.
Communications apps like Instant Messaging and VoIP (Skype, fring, etc.)
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