Mobile Music Key for Advertisers: OMMA Panel

MediaPost reports that panelists participating in the “Re-Mix: Dialing up a Music Model” panel at the OMMA Mobile conference Thursday offered the following takeaway: in general, music brands find that “connecting with fans through cell phones and mobile campaigns can mean the difference between consumers getting lost or sticking around.”

An example from the panel: Citadel WKHX Atlanta, a country radio station, wanted to launch a contest to increase ratings, so they called on country singer Kellie Pickler.

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