The 2015 Major League Baseball season is underway, and Facebook is finding itself in more and more lineups.
MLB used Facebook video to build anticipation for Opening Day by highlighting fans, athletes and teams. Combined, the league and teams posted hundreds of mobile-optimized videos across their pages, featuring hype videos and highlights.
The New York Yankees and other teams posted in-game highlights and status updates such as, “watching Toronto Blue Jays vs. New York Yankees,” to drive awareness. MLB and teams racked up more than 40 million video views and reached nearly 30 million unique people with the content they posted for Opening Day.
In addition, players like Mike Trout also posted to Facebook around Opening Day excitement and shared team videos.
Readers: Did you interact on Facebook while partaking in MLB’s opening week?