MikMak Video Shopping Network Launches on iOS
Aimed at Millennials, MikMak allows users to watch short product videos before making a purchase.
TIPO Entertainment has announced the official release of MikMak, its mobile video shopping network on iOS devices. Created and founded by Rachel Tipograph, former global director of digital and social media at Gap, the app combines humor with a shopping experience and items aimed at Millennials.
MikMak offers a variety of unisex products, from tech gadgets and jewelry to home goods and accessories, all priced at $100 or less. These items are presented through short informercials known as “minimercials,” typically 30 seconds in length, with new videos added each night at 9 p.m.
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