Mentos Facebook App Aims To Make Twitter (And The World) A More Positive Place

By Megan O'Neill 

There certainly is a lot of negativity in the world and Mentos US wants to do something to alleviate some of these bad vibes, at least on Twitter.  They’ve launched a new Facebook application called the Negative Tweet Eliminator and they’re ridding Twitter of negativity.

The app stars Zen master Dragee, something of a cross between a guru and a hippie.  Dragee sits cross-legged in the clouds and destroys negative tweets in real time.  Tweets with negative hashtags like #FAIL or words like “hate” or “FML” are destroyed.  Dragee also periodically spurts out comments like, “I’m so positive it’s awkward!” and munches on some Mentos, for good measure.  If you click on the tweets it takes you to them on Twitter.  Tweets that are being “destroyed” all generally went out in the last minute or so.

You can also have Dragee make Dharma Initiative-style customized videos for your friends on Facebook to spread positivity.  Tell your friends that they may be vain, boring or unhappy in love and offers advice on how they can turn things around.  Videos contain personalized info such as your photos, status updates and more.

Dragee also stars in some positive shorts.  Below, Dragee handles three cobras by using only positivity (and Mentos).  The video, which actually hit YouTube back in February, has been viewed nearly half a million times.

The campaign has been getting some mixed reviews.  For instance, David Kiefaber of Adweek’s Adfreak says, “It isn’t a bad idea, though it’s executed in a way that ranges from ‘not fun’ to ‘positively annoying’.”  I do have to agree that it’s hard to watch the Negative Tweet Eliminator for more than a couple of minutes because of the annoying music and strange banter.  And let’s face it—Mentos isn’t actually eliminating anything from Twitter.  In fact, I’ve got a feeling that it may actually add to negativity on Twitter as people tweet out #FAIL and #FML tweets in the hopes that Dragee will “eliminate” them.  But I am definitely a fan of the idea of trying to put a little bit more positivity into the world.

What do you think of Mentos US’ Dragee campaign?  We’d love to hear your thoughts in the comments below!

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.