Brands have constantly been angry with Facebook for generally letting fans only see a fraction of their posts. Now actor George Takei and basketball team owner Mark Cuban are displeased with Facebook’s algorithm. Over the weekend, both posted in anguish over their fans not being able to see all of what they post. Cuban even said he might take his business to MySpace.
Takei has long been an opponent of the way Facebook spreads pages’ posts into users’ news feeds. In June, he complained about the process via his Facebook page (and actually gained a response from the social network).
On Saturday, Takei gave his fans instructions so that they can see more of his posts, and not just the ones Facebook selects for users:
Friends, Facebook isn’t displaying my posts as it normally does, so make sure you visit my page directly. If you click the “gear” sign and add me to your “Interests,” you may have a better chance of seeing my posts. Thanks, friends.
Facebook has also drawn the ire of Cuban, who owns the National Basketball Association’s Dallas Mavericks. The Mavericks have 2.3 million fans on Facebook, but after a post promoting an upcoming game reached just about 27,000 of them, Cuban took to Twitter to air his frustrations, posting a screenshot of the post and how much it would cost to promote:
FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site
Readers: Do you feel that this algorithm is putting brands at a disadvantage?