For the challenge, Nielsen had PMDs integrate its Online Campaign Ratings reporting application programming interface, leading to an easier Facebook ad measurement experience for advertisers. The event involved 12 PMDs from around the world, with two daylong challenges in London and Facebook’s hometown of Menlo Park, Calif.
Nielsen’s Vice President of Product Leadership, David Wong, gave a little more insight into the contest:
Like Nielsen, MakeMeReach and our other participating PMDs have a demonstrated commitment to delivering effective marketing solutions to clients. We were impressed with their innovative approaches to visualizing Nielsen Online Campaign Ratings data and how their submissions highlighted Nielsen’s unique capabilities in providing accurate, granular and timely reach metrics. We look forward to working with these PMDs to deliver even better results for their advertiser clients.
MakeMeReach CEO Pierre-François Chiron talked about the contest with Inside Facebook:
On our side, it’s an amazing opportunity, as we are going to deep dive into reach & frequency measurement, awareness and so on. We’ll try to keep the same way of improving our platform as we have already done on the last two years: proposing specific features that others don’t have, focus on a easy to use solution and provide a top level support for our customer.
CitizenNet CEO and Founder Dan Benyamin commented on his company’s performance:
When Nielsen announced this challenge, we knew that our data visualization tools could solve this problem for marketers who are looking for a more holistic approach to audience planning. QuickSight is a new kind of tool: part analytics, part reporting, part control room so that people immediately have access to this data. Being named a finalist in Nielsen’s challenge is a huge validation for our technology, and we appreciate Nielsen’s dedication to innovation to drive better results for their advertiser clients.
Unified VP of Communications Dave Donohue weighed in on the experience:
We were honored to take part in the Nielsen/Facebook competition, and thrilled to be recognized by both organizations. Nielsen’s Online Campaign Ratings are a powerful tool that over 600 Unified brand and agency customers will be able to take advantage of for their future Facebook advertising campaigns.
Sean O’Neal, the President of Adaptly, discussed what the competition meant for his company:
For us to be awarded as a finalist was an honor, as well as a validation — for me personally — that we have some of the most talented engineers in the business. We’re very proud of our engineering team. I think Facebook and certainly Nielsen recognized that, which is why we had been invited and of course then named as a finalist. I’m personally just extremely proud of them. We’re honored, thrilled, very proud and certainly excited about the opportunity to work more closely with Nielsen’s OCR product going forward because we believe in it.