Facebook Lookalike Audiences Made Banana Republic Top Banana During Holiday Season

When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.

BananaRepublic650When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.

Banana Republic also saw click-through rates from its use of lookalike audiences that were 60 percent higher than those from other display media.

The retailer described its campaign in a Success Story on the Facebook for Business page:

To execute this acquisition campaign effectively, the retailer worked hand-in-hand with digital performance based agency Booyah! Advertising, as well as its internal e-commerce, CRM (customer-relationship management), creative, measurement and brand teams.

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