LinkedIn Unveils New Profiles, Analytics

By Cameron Scott 

Deep Nishar, LinkedIn, social networking, redesignContinuing its efforts to simplify its user interface and host more content, LinkedIn unveiled a new user profile page design on Tuesday. Among the new features are in-line profile editing and status updates and a larger profile picture. The new profile puts front and center those parts that are most likely to change regularly, including status and activity in groups to which the member belongs. Users also see more insight on how their LinkedIn network divides by company, industry and education.

When viewing someone else’s profile, users can like, comment on or reshare that person’s status updates. They can also recommend the person for a particular skill with a single click.

LinkedIn also shared analytics to support its claims that its emphasis on visual clarity and robest content streams have been successful. CEO Jeff Weiner said the company now has 175 million members, up 50 million members in the last year. (It took the network six years to add its first 50 million members, Weiner said.) The company’s new home page, which LinkedIn announced is now live for all users around the world, sees 29 million unique visitors per month. The redesign has also doubled the number of social interactions, such as likes and shares, that take place on the home page.

Nearly a quarter of LinkedIn members access the professional social network via mobile devices, up from just 10 percent last year. Users access LinkedIn on smartphones between activities during the day and on tablets at the start and close of the workday, the company said.