LINE: Messaging Apps Are Improving the UK’s Love Life

By Brandy Shaul Comment

Vine Valentine's Day

While the rise of smartphones has been blamed for a decrease in personal connections, LINE Corporation has discovered messaging apps are actually improving the relationships of European users. In a recent survey of 9,000 UK residents, over 79 percent of respondents said instant messaging apps were improving their romantic relationships. Furthermore, 56 percent of respondents said instant messaging is the number one service they use to maintain those romantic relationships over long distances.

Messaging apps may even be making users more sociable or outgoing than they would be otherwise. The survey found 33 percent of males use instant messaging apps to flirt, and in keeping with this idea (and the upcoming Valentine’s Day holiday), LINE is expecting many users to send their holiday messages on the app.

Line Valentine's Day

To be specific, 72 percent of those surveyed said they will send Valentine’s Day messages digitally, with 22 percent adding a digital sticker, rather than relying on in-person greetings or traditional cards.

Even outside of romance, 57 percent of users said mobile chat apps, like LINE, help them meet new people.

In a statement, Sunny Kim, CEO of LINE Europe, commented on the survey results:

We know that a large proportion of LINE users, use our chat service to communicate and stay in touch with their partners and we are delighted to be able to help people enjoy and sustain their relationships as we approach Valentine’s Day. At LINE, we are always trying to improve our services to make it as easy as possible for people to communicate with their loved ones.

To celebrate Valentine’s Day, LINE users can now download a free set of themed stickers, called “Dino Love” (pictured), to send to their friends and loved ones. The pack will be available to download until May 10, 2015.

LINE is available to download for free on the iTunes App Store, Google Play and the Windows Phone Store.

Advertisement
Advertisement