Social marketing data and technology company Kinetic Social closed a $17.5 million financing round from Multiplier Capital and Bridge Bank.
The Facebook Marketing Partner, Twitter Official Partner and Pinterest Ads API Partner said the funds will go toward development of its core marketing technology platform, as well as expansion of its content-management services.
Kinetic Social had raised $21 million in equity funding in two previous rounds of investment.
CEO Don Mathis said in a release announcing the funding:
At Kinetic, we have been extremely fortunate to be at the forefront of the social data and media revolution. And that position, combined with the great work and innovation of our extraordinary team, has enabled us to build an extremely solid financial foundation. As a direct result, we’ve been able to secure growth capital at highly favorable terms, providing additional resources to capitalize on our strong forward momentum. We are thrilled to be partnering with Multiplier Capital and Bridge Bank.
Multiplier Capital general partner Henry O’Connor added:
Kinetic Social is a true leader in its sector, and we are delighted to be its partner. We have been consistently impressed with the company’s ability to deliver results for both its customers and its investors, and we are excited to play a role as it strengthens its core product offering and expands its newer capabilities.
Image courtesy of Shutterstock.