Facebook SPMD Kenshoo Ramps Up Asian Operations
Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.
Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.
Kenshoo said it is responding to “spiraling demand” for unified search and social marketing technology in China, Japan, and Southeast Asia, adding that Liam Walsh, formerly a Facebook executive focused on Japan and Australia, will lead search and social sales across Southeast Asia.
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