Kenneth Cole Ignorantly Connects Egypt to New Spring Line, Twitter Erupts in Anger

In one of the most offensive marketing moves of 2011 thus far, Kenneth Cole has attempted to use the hashtag #cairo on Twitter to get people interested in buying his Spring Collection. And, as you can imagine, this did not go over well in the Twittersphere: hours after the tweet, people are still railing on the designer’s poor taste. Was the tweet actually that offensive? You be the judge.

Just this afternoon, the following tweet was sent out from the Kenneth Cole Twitter account:

Making light of a nation struggling for its independence – especially when injury and death have occurred in the process – is not a smooth marketing move.

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