Remember when Ashton Kutcher was the king of Twitter?
No? I’m not surprised. It was a while back. You kind of had to be there. Kutcher was Twitter’s numero uno – that is, most-followed user – for quite some time, and was actually the first account to reach one million followers. Fast-forward to the present day, and Ashton isn’t even in Twitter’s top ten (he’s 30th).
Because in this cockamamy, crazy world that we call social media, life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.
And then, just like that, she was gone. Leap-frogged by Canadian pop sensation Justin Bieber. Who never looked back, clocking up 35, 40, and 45 million followers seemingly in the blink of an eye.
Nobody’s gonna catch Justin… right?
Wrong. Bieber’s reign as Twitter’s favourite son is shortly going to end, and it’s Katy Perry who’s going to take over the top spot. And if I’ve learned anything in covering this space for the last five years, it’s that once a celebrity loses their grip on Twitter, they never really get it back.
By my calculations, Perry should take Twitter’s #1 spot within the next week – perhaps as early as Sunday or Monday if her fans really start banging the drums. Here’s your chart, courtesy of Twitter Counter.
For some reason it reminds me of the end of The Omen III. Still, that aside, Perry has been adding about twice as many followers per day to her tally as Bieber has over the past couple of months, and unless Justin’s fans start doing something crazy, his days are numbered.
So, here’s an early prediction for you: Perry will be the first celebrity on Twitter to reach the 50 million follower mark.
And after that? Gaga has lost a ton of momentum since losing her place at the peak, and is going backwards if anything. I would expect Barack Obama to move above her later this year. And long-term, I think both Taylor Swift and Rihanna have a great chance of eventually overtaking Perry, although that’s going to take a while.
And the first user to reach 100 million followers on Twitter? They probably aren’t even on there yet.
Join us next time for another episode of Celebrities On Twitter. Until then, sleep tight, kids.
(Katy Perry image: machechyp via Flickr.)