STUDY: Job Seekers Turn to Facebook, But Recruiters Still Favor LinkedIn

By David Cohen 

JobviteSocialRecruitingSurvey7650Social recruiting solution Jobvite released the seventh version of its annual Social Recruiting Survey Wednesday, and the survey of more than 1,800 recruiters and human-resources professionals across various industries and regions found that social recruiting continues to become a priority for them, and that while Facebook has carved out a significant niche, LinkedIn is still the social network of choice on the recruiting side.

Social media-related findings by Jobvite included:

  • 93 percent of recruiters currently use or plan to use social networks to support their recruiting efforts.
  • 73 percent planned to increase their investment in social recruiting in 2014.
  • 73 percent have successfully hired candidates via social media, with 79 percent of those hires coming via LinkedIn, 26 percent via Facebook and 14 percent via Twitter.
  • Facebook is the social network of choice for job seekers, at 86 percent, but LinkedIn attracts 94 percent of recruiters, compared with 66 percent for Facebook.
  • 93 percent of recruiters review candidates’ social media profiles before making decisions.
  • 55 percent have reconsidered candidates based on their social media profiles, with 61 percent of those reconsiderations negative.
  • Recruiters frown upon poor spelling and grammar (66 percent), profanity (63 percent) and indications of drug use (83 percent), while they were not swayed by political affiliation and religion.
  • 44 percent of recruiters who have implemented social recruiting have seen improvements in the quality of candidates, while 44 percent have seen a higher quantity of clients and 34 percent have experienced quicker times to hire,
  • 33 percent spend nothing on social recruiting, while 41 percent spend $1 to $999.
  • Only 18 percent consider themselves to be social recruiting experts, while 82 percent classified themselves as proficient or novice.

And when it comes to recruiting in general, Jobvite’s findings included:

  • 69 percent of recruiters expect hiring to become more competitive in the next 12 months, particularly in areas such as engineering, information technology, operations, sales and marketing.
  • 22 percent anticipate filling more than 100 positions over the next 12 months.
  • Turnover is a factor, as 38 percent of employees stay at jobs for three to five years, 18 percent for two years and 12 percent for less than 18 months.
  • Why are they moving? 61 percent do so for higher compensation, 44 percent for long-term growth potential, 32 percent for geographical reasons and 25 percent for new titles.
  • 73 percent of recruiters focus on highlighting company culture, 51 percent on offering better benefits, 46 percent recruit passive candidates and 45 percent use flexible hours as an incentive.
  • 60 percent of recruiters said their best candidates come from referrals.
  • 67 percent compensate employees for referring candidates, with nearly one-third of those offering $1,000 to $5,000.
  • Even though 43 percent of job seekers incorporate mobile into their efforts, 59 percent of recruiters currently do not invest in mobile career sites at all, but 51 percent said they planned to increase their investments.
  • For those who do use mobile, 41 percent do so to search for candidates, while 40 percent use it to forward candidates and résumés to colleagues.
  • 19 percent of recruiters who use mobile are seeing improved quality of candidates, while 14 percent are experiencing quicker times to hire.

Readers: Did any of Jobvite’s findings surprise you?