Attendees at tasting events for Jim Beam may not be able to physically share the bourbon with their friends, but they can virtually share images of their tasting experiences with their Facebook friends and Twitter followers by using mobile photo-sharing solution Tagkast.
Tagkast said it will bring its technology to Jim Beam tasting events in 14 cities, including New York, Chicago, San Francisco, Houston, St. Louis, Denver, and Louisville, Ky., and it estimated that each shared photo will reach some 200 to 300 of subjects’ friends or followers, resulting in more than 15 million total views.
Tagkast Co-Founder Joe Matthews said in a release announcing the initiative:
Jim Beam is a leader in the alcohol and beverage space, and we’re excited to provide a way for it to socially amplify its events and see a measurable return on investment for bringing offline events onto social media. Using Tagkast, millions of Facebook users will see that their friends had a great experience with Jim Beam products. These implied brand endorsements will lead directly to more trials and sales.
Our platform gives event marketers a simple, measurable, and easy way to digitally amplify their events through social media. With traditional national sampling programs, brand ambassadors engage with 200,000 to 250,000 consumers. By adding Tagkast, Jim Beam amplifies its reach to more than 15 million people through social media.
Readers: What do you think of the partnership between Tagkast and Jim Beam?