Jennifer Stenger on Mobile Apps from The Associated Press
Jennifer Stenger, who handles licensing and business development for mobile markets at The Associated Press, discussed AP’s entry into mobile applications during a panel titled Mobile Content Strategies: What Works? at the mediabistro.com Think Mobile conference at Comix in New York Wednesday morning.
On the various mobile platforms that need to be accommodated, she said:
We decided that we have to support every platform out there and support that platform with the best experience on that device, which unfortunately requires development on each platform, which is tough to sustain.
On
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