ISA 2012: Facebook, Apple, Google - Which Platforms Hold the Most Opportunity in 2012?

Today at the Inside Social Apps Conference 2012 in San Francisco, game developers discussed which platforms hold the most promise in 2012.

Kevin Chou, CEO and co-founder of Kabam felt that the popular Facebook platform has become more challenging because ad prices have gone up 18 percent and because Facebook’s payments platform, Facebook Credits, charges a 30 percent revenue share. “We thought that conversions would go up and be around 15 or 20 percent, but it turned out to be around 5 to 10 percent, meaning that we’re taking a 20 percent net tax,” he said.

Jens Begemann, founder and CEO of Wooga has seen his user base grow to 40 million monthly average users, which is three times as many as the company had a year ago.