Is It Time to Try a New Social Platform?

It's time to throw tradition and affinities for just one thing out the window, friend.

The old saying, “If it ain’t broke, don’t fix it,” works great if you’re talking about nostalgic holiday traditions or how much you love a car that would be better off in the junkyard. But when you’re thinking about staying active–and ahead–on social media platforms for your marketing strategies, you need to throw tradition and affinities for just one thing out the window.

Of course, this doesn’t mean juggling too many platforms at once or skipping around to the next big thing every time you hear a group of Generation Z kids talk about an application.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in