InMobi introduces Custom Ads and App Galleries for more effective mobile advertisements

Mobile ad network InMobi has introduced two new mobile advertising tools for developers: InMobi App Galleries and InMobi Custom Ads. Both work to help developers increase their click-through rates and app download rates by offering targeted, more engaging or simply better advertisements to app users.

InMobi App Galleries allow developers to showcase a variety of handpicked apps that best suit their audience. These ads are available in full-screen, interstitial or standalone formats, and can be combined with sponsored apps to introduce monetization for gallery views based on installations of those sponsored apps.

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