Infographic: Twitter Boosts Fundraising Efforts Nearly Ten-Fold

By Megan O'Neill 

2012 was a very good year for social giving and MDG Advertising has the stats to prove it.  In a new infographic, the company takes a look at how social media is transforming the way we give, including gifts, groups and givers engaged in digital donations.

The infographic reveals a bunch of pretty incredible statistics about social giving.  For instance, did you know that this year’s #GivingTuesday, a social giving event the Tuesday after Thanksgiving, succeeded in raising over $10 million in online donations?  That’s a 53 percent increase over 2011.

The average social media donation also increased nearly fifteen-fold this year—in 2012 the average donation was $59, compared to $4 in 2011.  Pretty impressive, eh?

The infographic also reveals that “incorporating social media can dramatically benefit a fundraiser, with the addition of Twitter generating almost 10 times more money raised.”

Check out the full infographic below to find out more and let us know what you think.  Have you given money through social media channels?

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.