Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on the social network.
Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand, however, is just how impressive these are. With around one-fifth of the world’s population on Facebook, the reach is massive, to say the least, and combined with the granularity of Facebook’s user data, the marketing opportunity really is insane.
In this infographic, we’ve outlined all the options you currently have when building a target audience on Facebook. Hopefully it can help shed some light on the opportunity that awaits when trying to reach the people that really matter to your business.