Infographic: How to Use Facebook for Recruiting

By Devon Glenn 

Facebook is testing a feature called Graph Search that helps you locate people by their interests, real-world connections, and locations. This infographic explores how to use the tool for recruiting.

Currently, 47 percent of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform.

In addition:

  • 1 in 5 of users have had a friend share a job on Facebook
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but 47 percent of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through Graph Search might be a better way to target people who might be interested in a new career.

Social employee referral management platform Zao compiled the data and recruiting tips for this infographic below: