iHeartRadio Reveals Gen X vs. Gen Next Listening Habits

New data from iHeartRadio reveals trends in listening habits for users on the Web and mobile.

Internet radio platform iHeartRadio has given SocialTimes an exclusive overview of listening habits comparing Generation X (35 to 55 years old) and Gen Next listeners (13 to 21 years old) across iHeartRadio on mobile devices and the Web. The data found that in the last month, Gen Next users spent 93 percent of their listening time, on average, on mobile devices. In that same time frame, Gen X listeners spent 75 percent of their listening time on mobile, on average.

Listening habits vary for Gen X users between weekends and weekdays as well.

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