Huggies And Circle of Moms Team Up to Reach New Mothers on Facebook
Sponsoring established Facebook applications with large audiences continues to be a powerful way for brands to market inside Facebook. In fact, we reviewed several such campaigns from BMW, U2, and St. Martin’s Press in our recently released Best and Worst of Facebook Marketing 2009 report.
The latest interesting example comes from Kimberly-Clark, who has teamed up with Circle of Moms, a large community of moms built on Facebook and Facebook Connect, to promote Huggies brand baby diapers.
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