It all began with a tweet and ended with a whole bunch of happy customers, a KLM in flight dance party 10km above ground and a Guinness World Record. When KLM Royal Dutch Airlines announced that they would be opening a non-stop route from Amsterdam to Miami on March 27, 2011, Dutch DJ Seid van Riel and Producer Wilco Jung tweeted KLM asking them to move their inaugural flight up a week so that they could attend a huge music festival in Miami. KLM tweeted back a challenge: If Seid and Wilco could get enough people to fill the plane then KLM would reschedule the flight. They filled it within a couple of hours and the rest is history.
A video about the #Fly2Miami campaign went up on the KLM YouTube channel earlier this week. The video includes footage from the massive party that went down on the plane, which earned the flight a Guinness Record for the highest altitude dance party—ten kilometers above sea level, as well as interviews with DJ Seid van Riel and Wilco Jung, whose tweets got this whole thing started.
Van Riel says that as a big established company he never would have expected KLM to react to his tweet the way that they did, especially considering that he and his friends on the flight are made up of a younger crowd. I don’t think that Van Riel was the only one who was surprised. This was not only a first for KLM, but was the first time in history that any airline had changed a flight schedule as a result of a customer request on Twitter. Talk about engaging with your customers through social media!
This isn’t the first time that KLM has gone above and beyond for its customers on Twitter. Over the holiday season KLM used social media in their KLM Surprise initiative, “stalking” their passengers through social media and surprising them with gifts at the gate. The initiative was described on the KLM Surprise website. They write, “We have been committing little acts of kindness to surprise our passengers. Because we wanted to discover how happiness spreads. When a passenger shares his flight plans with his friends via Foursquare, we try to surprise him with a personalized little act of kindness, right on the spot.” Check out a video about KLM Surprise in our post about the campaign.
KLM also launched a fun viral video campaign, the ‘KLM Personal Space Experiment’, back in February. They went around sitting way too close to people for comfort, with a hidden camera. The video was to promote the KLM’s new Europe Business Class, which gives you lots of personal space with an empty seat next to you. The video has had over 736,000 views so far. Not to shabby.
What do you think about the KLM #Fly2miami dance party flight, and KLM’s social media initiatives in general? Have you had any experience dealing with KLM through Twitter or Facebook?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.