It doesn’t compare Facebook with a chair, like last October’s The Things That Connect Us campaign from Wieden & Kennedy, but the first ad for the social network’s new Home for Android drives home the message that people use their phones to stay connected with their friends.
The ad toggles between scenes depicting people using their cell phones and scenes depicting friends interacting in “real-life,” and the narrator says:
We carry our phones wherever we go. They’re with us almost every second of the day. We reach for them when we have a free moment, or we’re curious. More than anything, we use our phones to connect with the people we care about. This is Facebook Home. From the moment you turn on your phone, you see what friends are sharing. Your latest messages, calls, and updates are right up front. And you can keep chatting from any app, so no matter what you’re doing, your friends are always right there with you. Home: a whole new experience for your phone.
Readers: What do you think of the first ad for Home?