Here’s How Social Media Celebrated International Women’s Day

By Kimberlee Morrison Comment


March 8 was International Women’s Day, where we were invited to celebrate the economic, cultural and political achievement of women worldwide. While there is much to celebrate, according to the International Women’s Day website, progress has slowed.

IWD noted:

The World Economic Forum predicted in 2014 that it would take until 2095 to achieve global gender parity. Then one year later in 2015, they estimated that a slowdown in the already glacial pace of progress meant the gender gap wouldn’t close entirely until 2133.

Facebook celebrated International Women’s Day with a celebratory image atop News Feeds.


The theme for this year was #PledgeForParity. According to data provided by Talkwalker, the hashtag was used more than 98,500 times with Canadian Prime Minister Justin Trudeau, business luminary Richard Branson and actress Gillian Anderson making the pledge.

However, it was the campaign main hashtag #IWD2016 that was the most popular calling card of the day with 1.1 million tweets. #IWD2016 hit a peak Tuesday morning at 11:00 a.m. EST with 1201 mentions per minute. According to data from ListenFirst Media, #IWD2016 was used roughly 75,700 times. 


Image courtesy of Talkwalker


Among the top influencers according to Talkwalker were British pop group Little Mix, former Secretary of State and current presidential candidate Hillary Clinton, Senator Bernie Sanders, and First Lady Michelle Obama. While Clinton focused on women’s rights as human rights, the First Lady took the opportunity to reinforce her commitment to education for girls. Other influential brands included The Wall Street Journal, Microsoft and Mashable, according to ListenFirst Media.

Top 10 Twitter Influencers for #IWD2016

  1. British Pop Group @LittleMix (7621 epm)
  2. Artist manager & writer @haleyp (6474 epm)
  3. Hilary Clinton @HilaryClinton (3363 epm)
  4. Bernie Sanders @BernieSanders (3158 epm)
  5. Actress Lea Michelle @msleamichele (3105 epm)
  6. The First Lady Michelle Obama @FLOTUS (2953 epm)
  7. Actress Emma Watson @EmWatson (1639 epm)
  8. Actress Reese Witherspoon @RWitherspoon (887 epm)
  9. Publication Affinity Magazine @TheAffinityMag (868 epm)
  10. Jamdashian @surfbortx (343 epm)

The top tweets came from artist manager and writer @haleyp, @RWitherspoon, @EmWatson and @LittleMix.


Top tweets according to Talkwalker

Readers: How did you celebrate International Women’s Day?