Hearst Argyle TV Stations Launch User Generated Platform "U Local"
Hearst-Argyle, which owns 25 television stations and Websites across the country, as inked a deal with social media provider KickApps. Kickapps will power user-generated content and social-media functionality for the Websites.
The platform, called “U Local” will allow local residents in markets including Boston, Pittsburgh and Orlando to engage in discussions about news topics most important to them. They can also upload photos and videos.
“Our newsrooms continue to evolve to accommodate 24/7 local coverage and viewer engagement,” said Jacques Natz, director of digital content for Hearst-Argyle Television.
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