Half of iPad Magazine Subscribers OK with Giving Personal Info to Publishers

Information about subscribers is gold to magazine publishers. They combine the information you provide with other geographic data (education, income, etc.) and use it to help target advertisements. So, you can imagine how they felt when Apple didn’t allow subscriptions for iPad magazine apps. And, when Apple began to allow subscriptions, they placed numerous restrictions on how they worked. One restriction was that magazine publishers would not be able to get data about subscribers.