gWallet Says Tests of Social Video Offers in Facebook Apps Working Well

New social offers provider gWallet tested out branded video ads with Facebook application developers during December, and now it is claiming strong early results.

The campaign included videos from 10 brands, including Best Buy, Coke, Disney, The History Channel, K-Mart, and Nestle. The average user stayed on a given video more than 2 minutes, and gWallet says publishers reported strong performance, but did not provide any actual data.

The videos were included within the company’s offer wall, so users could watch them in exchange for earning points for virtual goods in games and other social apps.

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