Groupon gains mainstream media foothold with McClatchy deal
Chicago-based startup Groupon, Inc. announced Friday that it had signed a deal with The McClatchy Co. to bring its own brand of hyper-local advertising to the newspaper giant’s Web sites.
Groupon serves up steep daily discounts from local businesses that can only be redeemed if a certain number of users opt in to them. The wildly popular model has attracted $170 million in venture funding since Groupon’s creation by entrepreneur Andrew Mason two years ago.
The deal with McClatchy, the third largest U.S.
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