From the Infographic we shared in our post detailing how Congress tweets, you already knew that congressional representatives from the Republican side of the fence were kicking butt on Twitter. Maybe part of that is thanks to the New Media Competition, now in its third year?
We all know that marketing is tricky – and it has to be even trickier when you’re trying to “sell” a political candidate to the public. Face time is super important, of course, and cannot be replaced. But as more and more voters are finding their way on to Twitter, Facebook, Pinterest and other platforms, establishing a presence online could make a difference, particularly when faced with a close race. Representative Cathy McMorris Rodgers understands this and has just launched the third GOP “New Media Contest.”
Not surprisingly, “Over the three years House Republicans have held the challenge, overall new media use by members of the conference has increased from 30 percent of House Republicans on YouTube, Facebook and Twitter to 85 percent,” according to McMorris Rodgers.
There are currently 96 representatives signed up to participate in the contest, which ClickZ.com tells us, “will involve seven to eight weeks of NCAA bracket style matchups. The first three rounds will consist of Twitter battles, in which members with the most new followers go on to the next round. A similar Facebook contest comes next, followed by a YouTube battle for the most new subscribers. All three platforms will be considered in the final rounds.”
House Democrats held a similar MVP-style competition last year.
Right now, it looks like the #GOPNMC hastag consists mostly of requests for follows, but there are some informational tweets there as well . . . directing followers to other social media accounts like YouTube. Hmm.
Want to follow the Republican members of Congress participating in the “new media” challenge on Twitter? Here’s the list! And you can see each participants’ standing from week to week via this Final Four style Google doc:
Do you follow politicians on Twitter? Is this competition a good use of their (or their publicly funded assistants’) time?
(Politicians racing picture from Shutterstock)