Google Explains Advertising in a Pop-Up Book

Google has reduced its entire suite of advertising options on Search, YouTube, Hangouts, Google+ and other products to a digital pop-up book with color illustrations. We'd be insulted, but we were too busy clapping our hands and chanting, "again!"

Google has reduced its entire suite of advertising options on Search, YouTube, Hangouts, Google+ and other products to a digital pop-up book with color illustrations. We’d be insulted, but we were too busy clapping our hands and chanting, “again!”

Google’s Digital Creativity Guidebook lets advertisers flip through a virtual village in which YouTube is an outdoor movie theater, Google+ Hangouts is an outdoor arena, and Maps is a 3D overview of them all. If you pull on the tabs, you’ll see your advertising options.

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