Google Data Indicates High Value of Mobile Ads & Searches
Google Mobile Ads Blog reported on how people respond to and use mobile advertisements. They do not directly discuss how mobile ad response diffrers from desktop advertisements like Google Adsense. However, if my own single sample data (Adsense response on my personal blog), is in any way reflective of the desktop response, the differnces are huge.
Smartphone user study shows mobile movement under way
Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
On the desktop I see a 1.3%
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