Good On Ya, Professional Colleague — Milestone Down Under for LinkedIn

By David Cohen Comment

Professional networking site LinkedIn topped the 2 million member mark in Australia.

LinkedIn opened an office in Sydney in January 2010, recently adding another site in Melbourne, and it has 20 employees there in sales, marketing, and recruitment.

The fastest-growing sectors in Australia, according to LinkedIn: think tanks, higher education, and hospital/healthcare. The most common last names there are Smith, Jones, Brown, and Lee. LinkedIn added that 485 members listed winemaker as their job description.

LinkedIn managing director for in Australia and New Zealand Cliff Rosenberg said:

Given that we focus solely on the professional audience, this is a significant milestone for us. Our growth has been driven by Australian professionals using LinkedIn to network, build their online brand, gain insights from the community, and find new career or business opportunities.

Since we established local operations, we have seen strong demand and response for our recruitment and marketing solutions services. We have also had success in establishing local relationships with Optus and Vodafone Hutchison Australia to offer our members free access to LinkedIn on their mobile to drive further usage.