GoldRun, an Augmented Reality (AR) marketing firm, teamed with OMGPOP to create an AR campaign for the free iPhone game Puppy World. Taking photos of virtual Puppy World characters in the real world earns points. The winner of the month-long AR game will be able to choose which dog breed will be added to the Puppy World game.
The first part of the game lets anyone around the world interact with the Puppy World characters to earn points. The second part of the game will be geo-specific to parks in the U.S.
You can find the free GoldRun iPhone app that lets you track down, interact with and collect virtual objects in the iTunes App Store at:
The free Puppy World iPhone game can be found at: