Glow Digital Media Takes Aim At Facebook News Feed With Engagement Accelerator

By David Cohen 

Glow Digital Media, which was named a Facebook Strategic Preferred Marketing Developer last September, hopes to kick-start engagement for its clients within the social network’s news feed with this week’s launch of its Engagement Accelerator tool for its Glow Machine social advertising platform.

Engagement Accelerator allows page administrators to create page posts by selecting images from a gallery or entering URLs for images, and it allows for scheduling and targeting of published or dark page posts, enabling the creation of a calendar of messages in advance.

Glow Machine users can also:

Compare organic media and paid media.

Decide where to spend their ad budget, as Engagement Accelerator automatically inserts relevant tracking parameters and suggests relevant sponsored stories.

Glow Co-Founder and CEO Damian Routley said:

The majority of interactions people have with brands on Facebook happen within the feed, on desktop and mobile, so it is essential that companies have a coherent approach to how they reach users in that environment. With the Engagement Accelerator, advertisers can engage efficiently and effectively on the platform.