Thanks to a multitude of amazing campaigns for good causes, YouTube has cemented itself as one of the best platforms for spreading the word about important issues, ideas, and non-profits. In the latest viral YouTube PSA, Lauren Potter and Jane Lynch of ‘Glee’ speak out against the word ‘retard’.
The powerful campaign, launched by Spread the Word to End the Word, an ongoing initiative from Best Buddies and the Special Olympics to eradicate the everyday derogatory use of “The R-Word” aims to show people that it is just as unacceptable to use the word “retarded” as it is to use other racial and offensive slurs. The video is pretty blunt in its use of other derogatory terms, in order to get the point across. I think it’s extremely effective.
In the video, Glee star Lauren Potter says, “It is not acceptable to call me a ‘retard’ or to call your friends ‘retarded’ when they do something foolish.” Jane Lynch adds, “The R-word is the same as every minority slur. Treat it that way, and don’t use it.” These days, the R-word is so overused that a lot of people don’t realize the derogatory nature of the term. Here’s hoping that this video will open eyes to people so that they will think before calling themselves, their friends, or anything else “retarded.”
The video is getting a lot of good coverage today and is climbing the YouTube charts, thanks in part, I’m sure, to the participation of the Glee stars. It was featured in the YouTube Trends 4 @ 4 AM this morning and has just recently broken the 100,000 view mark. You’ll notice on the video page that viewers are invited to make donations right beneath the video player through Google Checkout, as the Spread the Word to End the Word campaign is a partner in YouTube’s Nonprofit Program. I think it’s awesome that YouTube provides such a powerful way for non-profits to spread the word about their causes and hope that this video, and others, get maximum coverage.
Check out the video below and let us know what you think. What are some of your other favorite non-profit campaigns on YouTube?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.