Gartner: Retailers Looking Towards M-Commerce
Retailers are starting to mull mobile commerce as a viable channel, according to a Gartner report highlighted on MobileEurope.co.uk. Higher-speed mobile networks, improved user interfaces and form factors and other technology advancements are leading retailers to add an m-commerce channel within the next year or two, the report says.
One of the biggest barriers, however, is the question of just how much shopping consumers will want to do using their phone.
“Focusing solely on driving m-commerce revenue will not deliver what customers are really looking for when using their mobile phones during the shopping process,” Gartner research VP Hung LeHong said in the article.
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