Foursquare Displaying Ads After Check-Ins
Foursquare is gradually rolling out post check-in intersticial advertisements, according to reports in Ad Age and About Foursquare, with Captain Morgan rum as an early taker.
Foursquare is gradually rolling out post check-in intersticial advertisements, according to reports in Ad Age and About Foursquare, with Captain Morgan rum as an early taker.
The ads work based on the type of venue a user checks in to. Users who check in to bars see Captain Morgan ads suggesting that they order a Captain and Coke. Users who checked in to local pools have also seen ads for Toys R Us.
Foursquare has said it won’t allow competitors to try to lure users away from the venue they have just checked in to.
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