How Much Has The Cost of Acquiring a Quality iOS User Changed This Spring?

Fiksu, a Boston-based company that helps developers optimize their spending on ad networks so they can cheaply get users, said the cost of acquiring a loyal user on iOS rose to $1.27 in June from $1.10 a month earlier. That’s how much a developer would need to spend on mobile ad networks and other channels to get a user that opens their app three times.

The company, which is backed by Charles River Ventures, optimizes a developer’s spending on a few dozen ad networks and other marketing channels to get the lowest rates possible.

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