Facebook's Fred Leach explains: Going beyond the Like

Here’s one from the archives of the Adobe Summit, where thousands of Adobe Marketing Cloud users get together annually for learning and partying. Fred Leach (not pictured), who leads Monetization Analytics of Measurement Research, Development and Partnerships at Facebook, spoke at the Adobe Summit 2013. Here’s a few takeaways from his presentation.

Most brands have built their fan base and are now wanting to measure and drive real-world value.

So how can Facebook help with purchase intent?

  • Facebook is adding more retail partners to allow for more data. Datalogix
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