Facebook vowed Thursday to keep the News Feed cleaner of spam, calling out pages that use like-baiting and other shady techniques to game the algorithm and receive outstanding organic reach.
Many times, passion pages or other types non-business affiliated pages will share an image while begging for likes, comments, and shares — launching the content into more News Feeds. However, Facebook says that this content is, on average, 15 percent less relevant than content with similar vital stats.
So Facebook is taking action against like-baiting posts, as well as content that is repeatedly shown in News Feed and spammy links.
Facebook says this will only punish content that users don’t want to see, not posts from pages that are earnestly trying to gain engagement:
The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages. This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.
The company also cleared up what this means for earnest page admins, claiming that this will mainly hurt pages that are intentionally posting spammy content:
The vast majority of publishers on Facebook are not posting feed spam so should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution.
A smaller set of publishers who are frequently and intentionally creating feed spam will see their distribution decrease over the next few months. We’re making these changes to ensure that feed spam content does not drown out the content that people really want to see on Facebook from the friends and Pages they care about.
Readers: What do you think about this?