Facebook is working hard to improve experiences on Android devices, as the company recently released an update to its Android Software Development Kit (SDK). This update will bring the native Share Dialog to Android, as well as the Object Application Programming Interface.
Here’s what’s in the latest update, courtesy of Facebook:
- Share Dialog for Android offers a lightweight and consistent way to enable sharing, without needing to login to Facebook first. With one line of code, developers can enable people to skip three extra steps and immediately share to Facebook.
- Object API that makes it easier to integrate Open Graph into Android apps. Developers can now directly create Open Graph objects, and no longer need to host webpages with Open Graph tags.
- Beta launch of the ability to publish and measure app events for Android apps. Developers can now measure the aggregate number of times a predefined action was taken within an app, to help developers understand the engagement and ROI coming from mobile adds on Facebook.
- Redesigned Login UI that looks better, and converts at a higher rate.
Facebook Software Engineer Chris Lang discussed in a blog post what this update can offer for Android apps with Facebook integration:
We are launching in beta the ability to publish and measure app events for your Android apps. Previous versions of the SDK allowed developers and advertisers to measure installs driven from our mobile app install ads product. With app events, you can now also measure the aggregate number of times a predefined action was taken within your app, such as ‘add to cart’ in a commerce app, ‘level achieved’ in a game, or other custom events that help you understand the engagement and ROI coming from your mobile ads on Facebook. Over the next several months, we will be working on improving our optimization and insights and developing new features that will further leverage app events.
Image courtesy of Facebook.