Facebook to reveal ‘new look’ for News Feed next week

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By Brittany Darwell Comment

news feed 2Facebook today invited members of the press to its headquarters for a launch event next week focused on News Feed.

Unlike with some invitations that leave people guessing what will be announced, Facebook has come out and said it will show off a “new look for News Feed” at the event on Thursday.

CEO Mark Zuckerberg recently explained News Feed as one of the three pillars of the social network, along with Timeline and Graph Search. As we wrote about recently, News Feed hasn’t had the sort of transformation that the other two pillars have seen in the past 18 months and is due for an overhaul.

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We’ve suggested Facebook could apply its ranking algorithms to different categories that users can select at will, whether its news articles that friends and pages are sharing, videos they’ve posted, food they ate, movies they’re talking about or products they’re interested in. Ideally, the format for each type of content would be considered so that stories are presented in the most immersive way to experience each one. For example, friends’ photos could be a fullscreen slideshow. News articles could be presented in more of a Flipboard-type design with options to save stories for later.

Read more of our thoughts on about what News Feed could be here.