Facebook says it will change how check-ins are calculated so that place pages more accurately reflect how many people visited a location.
According to a post on the Facebook Studio blog, when users check into a place multiple times within a 12-hour period, that action will now count as a single check-in. Previously each check-in was added to a page’s total. Similarly, when people tag a location in several photos, that will only count as one check-in. However, if someone uploads a photo and tags several friends along with the location, each friend tagged and the person who shared the photo will be counted as having been to the location.
This change will go into effect within the next few weeks, and page owners might notice a difference in their total “were here” tally. Total check-ins are displayed less prominently with the new Timeline design for pages — they are written in light gray underneath the page’s cover photo. As we’ve previously explained, by visiting the Likes tab of a page associated with a location, any user can see how many photos have been tagged at a place, the most popular week for check-ins and the largest group check-in. Timeline goes into affect for all pages on Friday.