Marketers and brand managers are still digesting yesterday’s news about the launch of timeline for pages, and social media marketing platform Hearsay Social has some tips to help avoid indigestion.
Hearsay put together a guide to timeline for brands, and the company offered tips on what types of content will work with the new format, as well as what to do and not to do with its signature cover image.
Target The News Feed With Interesting Posts
With a high percentage of user interaction occurring in the news feed, sharing fresh content and giving Facebook users reasons to engage with that content is vital.
Hearsay recommends employee photos, authentic stories, and maintaining relevance.
Build Relationships Before Selling
The fact of that matter is this: Facebook’s nearly one billion users don’t come back every day to be sold products and services. They come back because they love networking with family, friends, and, yes, brands. But you can’t just treat Facebook as a forum for pushing sales without having a conversation first. Connect with your customers and prospects, but treat them as people, not dollar signs.
Embrace Your Past
The company urges marketers and brand managers to take advantage of the back-dating capabilities of timeline.
Including company milestones such as founding year, milestone sales, product or service introductions, expansions (domestic and international), headquarters moves, initial public offerings, and other key events.
Manage Private Conversations
Keeping in mind that brands are limited to two messages to individual users for each message they receive, use this feature to engage in a face-to-face conversation, and not as a sales pitch.
And discussing the cover photo, the most visible part of the timeline profile, Hearsay said:
- Don’t put purchase information in the image;
- Don’t include contact information in the image;
- Don’t put a huge like arrow in the image;
- Don’t ask for likes, shares, comments nor make any other calls to action in the image;
- This last one should be obvious, but do not make promises that can’t be kept. Facebook outlined this as a specific rule for cover photos.
Readers, what do you think of Hearsay’s advice?