Facebook tests Page-Like stories and ads that include cover photo
Facebook is testing a new design for page Like stories, both organic and sponsored, that incorporates a page’s cover photo to make the unit more visual and striking in the desktop feed.
This design is similar to what has been previewed in the latest overhaul of News Feed, which puts greater emphasis on images across all story types. Although the new News Feed is rolling out slowly to a small percentage of users and is unlikely to have a meaningful impact on ad performance immediately, this latest ad design is appearing for users who have not upgraded to the new layout so it could affect more of an advertisers’s audience.
For comparison, here is what Page Like Sponsored Stories looked like before, as well as how they appear in the News Feed design announced Thursday.
Including a page’s cover photo could improve clickthrough rates and actions because they are more likely to catch...
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